Jerusalem Post: RJC and JDCA in a last-ditch effort to win Jewish vote in Georgia

January 4, 2021

By Omri Nahmias

JDCA CEO Halie Soifer told the Post she was “even more confident than I was a few days ago that it is not only possible but likely that the Democrats are going to win both races and with it control of the Senate.”

“In the past 24 hours, we have seen the corruption and illegality of President [Donald] Trump, and this is not something that Kelly Loeffler and David Perdue are walking away from,” Soifer said. “In fact, they have aligned themselves with Trump.”

“After the November election, it was clear to us that the Jewish vote was going to be absolutely critical in determining the outcome of these runoff elections,” she said. “With Joe Biden winning Georgia by just over 12,000 votes, we knew that the Jewish vote played a critical role as part of the coalition that ensured his victory.

“We have been targeting 86,000 Jewish voters in Georgia for the past few weeks, using text messages, phone banking, targeted digital advertising to their devices, print ads and direct mail. And on top of that, we’ve had an aggressive ad campaign we made for video ads in support of Warnock and Ossoff and had numerous community conversations about the race, including with the candidates themselves.”

JDCA is hosting high-level phone banks with Jewish celebrities daily, Soifer said.

“Our files are updated every day to indicate who’s already voted, so we can be very targeted in our phone banking,” she said. “We are only calling those who have not yet voted, so we will know in advance of Tuesday who has already early voted, and we’ll take them off our list and [identify] who still needs to get to the polls, and we will call them.”

“If there is one more voter for Ossoff and Warnock than for Loeffler and Perdue, one more in each of those races, and they are declared the victor, I will be happy because we will control the Senate, and that’s all that matters,” Soifer said.