Last night, Democrats pulled off a historic upset in southwestern Pennsylvania, as voters in a heavily-Republican congressional district elected Conor Lamb to the U.S. House of Representatives. Lamb’s come-from-behind win signals how discontent voters are with this administration, and its drive to dismantle the Affordable Care Act, hand massive tax cuts to the rich, assault the country’s democratic institutions and stoke hatred among different communities. The results send a clear message not only to the White House, but also to Republicans in Congress, who have consistently fallen in line behind this administration. As the midterm elections approach, we extend a mazel tov to Lamb, and take heart in this victory, which is a good omen for November. Americans are tired of this administration’s divisive and dangerous agenda, and soon will have the opportunity to choose a far better alternative. We will do all we can to see to it that the country makes the right choice.
In addition, JDCA would also like to think, perhaps immodestly, that its campaign targeting the 18th District’s 11,000 Jews (as estimated by a recent survey of the Pittsburgh Jewish Federation) more than made the 627 vote difference. JDCA founding board member and Pittsburgh native Joel Rubin wrote an op-ed in support of Democrat Conor Lamb that ran in the Pittsburgh Jewish Chronicle last week (see the link below). We also boosted the op-ed in Facebook and Twitter ads in the 18th District. Then, JDCA designed and placed a full-page ad in the same paper in praise of Lamb co-branded with the Party Majority PAC (that ad is attached). We also advertised that ad online, as well, with more FB and Twitter ads but also with hundreds of thousands of online ads in dozens of Jewish and Israeli newspapers read in the 18th and then by whatever else those same readers read wherever else they went on the web this past week. All-in-all, JDCA and the Super PAC spent thousands of dollars on their combined Jewish-targeted campaigns. In such a close race, it’s easy to see how Jewish southwestern Pennsylvanians could have more than made the difference.